Sick isn’t weak.
That’s the message that the new SickKids television advertisement states, in their new ad campaign, “VS”. The ad targets all of the diseases and injuries that face the children that come into the SickKids hospital in Toronto. From liver disease, to cystic fibrosis, to cancer, and more, the new advertisement takes a bold new approach, as compared to previous ad campaigns.
One horse, one tiger, two therapeutic clowns and close to 300 people were involved in the production of three television spots that amassed 40 hours of footage and will begin airing this fall. Some are calling this the flashiest and boldest SickKids ad to date.
Check out the advertisement below…
Lori Davison, vice-president of brand strategy and communications, joins Kelly Cutrara to discuss the advertisment, and the ideas behind the creation of this new advertisement.
What do you think of the new advertisement by SickKids?