A new ad campaign from GO Transit will try and crack down on bad etiquette from GO riders.
The courtesy campaign launches next week and will include posters on GO vehicles and stations, videos and social media messaging including the hashtag #etiquettefail.
Metrolinx spokesperson Anne Marie Aikins says they’re “using it to spark a conversation with people.” She says “The marketing world proves that the conversation an ad sparks is more successful in changing behaviour.”
Go transit will try and educate people on how to behave while riding the GO pointing out some of the most common problems riders complain about.
Most of the offences won’t get you a ticket, but littering and putting your feet on the seat are punishable by a fine.
Some of the other behaviours riders complain of are talking too loudly on a cell phone, bags on seats, crowding or pushing on trains and platforms, passengers who eat stinky food on transit and those who wear too much perfume.
Aikins hopes the ads may help in avoiding confrontation by allowing anyone who spots offensive behaviour to just point to a sign.
— Anne Marie Aikins (@femwriter) April 1, 2016