The world’s biggest social media website turns 12 Thursday.
Facebook is celebrating its 12th birthday by giving friendship collages to its 1.6 billion users.
The collages will be packaged in video presentations of photos of friends and family that have been previously been posted on Facebook. The occasion, which the company is calling “Friends Day,” is meant to celebrate real-life friendships through photos and life events.
Facebook claims it has brought the world closer together. The social media network says since 2011, the company more than doubled its number of monthly users to 1.59 billion people. During that same time period, the degree of separation between a pair of Facebook users has decreased from 3.74 degrees to 3.57.
“That’s what the best movements do. You find ways to keep it focused on the needs of the community, and it’s not about you,” CEO Mark Zuckerberg said in a statement. “And that’s the whole point of Friends Day. We felt like the world was making it too much about us and it’s not about us.”
Most Facebook users should start seeing the videos at the top of their Facebook feeds by noon. The videos won’t be seen by anyone else unless a user decides to share the presentation.
Facebook Messenger, the site’s instant messaging spin-off, has also introduced two new sets of stickers called “Best Friends” and “Friendship” that can be downloaded free and used in conversations.