Ovarian Cancer Canada is drawing criticism over their new campaign, which focuses on “ladyballs” aka the female gonads.
“Women have balls too. And they’re at risk,” the group’s latest video states, referring to women’s ovaries. “Have the ladyballs to do something about it.”
Is this a great campaign, or just a tad too offensive?
Some woman have been left stunned by the tagline.
Global News reports HERE on the backlash this campaign is receiving.
“Yes, I am aware that ovarian cancer needs to be discussed. Got it; you’re trying to be clever. I am a woman with ovaries. Not a woman with a lady ‘balls,’” Heather Doherty wrote on Facebook, adding that she found the ad sexist and insulting.