More than 8 million Elf on the Shelf elves have been sold in the past 10 years. The elf has an accompanying book explaining that it’s the elf’s job to help Santa find out who’s been naughty and nice, and report back to him at the North Pole. Although the Elf’s popularity has grown, so has the backlash. Laura Pinto, an assistant Professor at University of Ontario Institute of Technology, believes that the Elf on the Shelf is more than just annoying; he is teaching kids the dangerous message that it’s normal or okay to be spied on.
Is the Elf on the Shelf Creepy? Do you have an elf for your kids?