Yesterday, Volkswagen announced some 11 million of their diesel vehicles had been fitted with special software to cheat emissions testing. The CEO coming forward today in a video announcement saying he’s ‘endlessly sorry’ for the ongoing scandal but has pushed back calls for his resignation saying he’s committed to getting to the bottom of the mess. Can Volkswagen’s brand/image be saved? Will it continue to hurt the brand in the long run? Have you ever sworn off a brand?