Ashley Madison is built around the notion of safeguarding its users info – which is reflected in their signature imagine of a woman’s pursed lips making the ‘shh’ sign, suggesting users secrets are safe.
The company’s owner, Avid Life Media, said it has “always had the confidentiality of our customers’ information foremost in our minds” but was not able to assure its users that their info is safe in the recent hack.
Privacy lawyer David Fraser says companies are not required to guarantee the safety of information they collect. But they do have to implement commensurate safeguards.
Fraser expects a big fallout for Ashley Madison, though the possibility of individual lawsuits isn’t likely to pay off for the user, he says. Fraser believes a massive class-action lawsuit is more likely if hackers publicize users’ info, because the damages would be higher if more people are affected.
Should you ever give your information away online? Is this buy or beware? Should more responsibility be on the user?