Air Miles announced it’s cancelling plans for an expiry policy that was scheduled to take effect in the new year.
The reward program previously stated any unused miles earned before 2012 would have become worthless on January 1st.
Some card holders were furious about the decision, with many scrambling to rack up and redeem points for items they didn’t before the expiration policy took effect.
The company says its commitment “is to create an environment where reward programs continue to deliver value to consumers and the companies that operate them.”
“There is uncertainty with provincial governments proposing or considering legislation across Canada so we have decided to cancel the expiry policy so that all collectors, regardless of location, can be confident that their balances will be protected,” said Bryan Pearson, president and CEO, LoyaltyOne, in a statement.
A company strategy in place aims to maintain the proper economic balance of the program, ensuring long-term growth and engagement.
Air Miles Reward Program was launched in 1992 and has more than 11-million active collector accounts.
Rewards can be used towards everyday purchases, like gas and groceries, or towards dream vacations, electronics and more.