CBC/Radio-Canada is asking the federal government for an additional $400 million per year to go ad free.
The national public radio and television broadcaster submitted a position paper on Monday, proposing an ad-free model, like the one used to pay for the BBC in the United Kingdom.
The money would be “replacement funding” if the broadcaster scraps advertising.
The breakdown: $318 million would be to replace advertising revenue and $105 to “produce and procure additional Canadian content”.
Heather Conway, Executive VP of English Services at CBC, joined the Morning Show to discuss the broadcaster’s plan to go ad-free if granted funding.