Toronto’s top cop hosted the province’s minister of transportation and other community safety leaders at police headquarters on Monday to launch this year’s MADD Project Red Ribbon campaign.
Toronto Police Chief Mark Saunders, along with Stephen Del Duca, helped kick off the 29th anniversary of the campaign.
“This year alone, in Toronto, we have arrested close to 1100 people,” Saunders said in reference to impaired driving. “It’s all about making the right decision, and having a plan.”
Red ribbons will be available from Nov. 28 to Nov. 30 during rush hour at TTC stations and at MADD offices, AllState Canada and LCBO stores in December. The ribbon, which can be tied to a vehicle or worn on a handbag or backpack, is a symbol for the commitment to drive sober during the holiday season and throughout the year. It also serves as a tribute to victims of impaired driving.
Although the ribbon is the primary symbol for the campaign, another unique image is a Ford split with Toronto Police and Beck Taxi markings.
The vehicle, parked out front of Toronto Police headquarters this morning, represents two potential choices for those who’ve been out for a drink.
Thankfully I've only been in one of these. pic.twitter.com/c0cY7ZgI6n
— Peter Kim (@PeterKimGlobal) November 7, 2016
A ride in a cab may cost only a few bucks, whereas ride in a cruiser after being arrested for impaired driving could cost you $15,000 plus.
“This year alone we’ve lost 32 people to impaired driving on our roadways,” said Ontario Provincial Police Deputy Commissioner and Provincial Commander of Traffic Safety Brad Blair. “And over the last 10 years we’ve lost 630.”
MADD says across Canada, hundreds are typically killed and tens of thousand injured every year in impaired driving incidents.
— Sgt Kerry Schmidt (@OPP_HSD) November 7, 2016
— Chris Boddy (@TPSChrisBoddy) November 7, 2016