Smart Parka broke the Canadian KickStarter record by making a whopping $3 million on their campaign. But it all went downhill from there. They promised customers Canada-made parkas with real fur hoods and down filling, to arrive by August. What they’re getting instead? China-made parkas with synthetic fur and filling, which haven’t arrived to customers yet.
What went wrong? Erin Bury, Digital Marketer and Technology Journalist, tells us: