Canadian Senator Nancy Greene introduced a bill in the Senate this week that will prohibit the marketing of all food and beverages to children under 13 years of age.
Greene says, “this is a time when children are particularly vulnerable to commercial marketing and its persuasive influence over their food preferences and consumption — a 1989 Supreme Court of Canada decision upholding a ban on ads targeting kids found that “advertising directed at young children is per se manipulative”.
Is it a case of weak parenting? Or do these companies need to change their marketing?
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