Videotron, Rogers, Shaw and Bell will be defending their new “skinny basic” TV packages Wednesday in a hearing with the Canadian Radio-Television and Telecommunications Commission.
The CRTC forced the big players to offer the basic $25 entertainment packages after Canadians complained that they were paying too much for other options.
100,000 Canadians did sign up for the new offerings after March 1, but many were disappointed by the lack of advertising surrounding the new packages, and the fact that in some cases the skinny basic ended up costing consumers more than they expected. Thousands of complaints were lodged within the initial weeks of the skinny basic launch.
Bell was criticized after a leaked memo revealed that employees were to refrain from mentioning their basic selection to customers: “Do not promote the Starter TV package. There will be no advertising, and this package should only be discussed if the customer initiates the conversation,” the document read.
The CRTC hearing begins in Gatineau, Quebec Wednesday at 9 a.m.