The Ontario Provincial Police have launched their ‘Distracted Driving Campaign ‘ for this Labour Day weekend.
As of mid-August, the provincial agency has investigated 38 road deaths in which an inattentive driver was involved, compared to 19 deaths involving an impaired driver.
It’s a first since Ontario Distracted Driving laws were introduced in 2009.
The hope is to get passengers involved in the campaign, encouraging them to speak up when travelling with an inattentive driver. OPP Deputy Commissioner Brad Blair says passengers should recognize the fact that this puts their own lives in danger. “By not doing so, you are contributing to the problem.”
More than 600 road deaths involving inattentive drivers have been investigated since 2009. “Consider how many of those innocent lives could have been saved had someone else in the vehicle intervened.” says Blair. “As families enjoy the last long weekend of the summer, it is important that everyone remember the dangers of distracted driving. Texting and driving is very dangerous, and puts everyone on the road at risk.
Over this weekend (Sept. 2nd-5th), OPP patrols will not just be on roads but waterways, and trails.
INATTENTIVE DRIVERS LINKED TO TWICE AS MANY ROAD DEATHS AS IMPAIRED DRIVERS THIS YEAR pic.twitter.com/qD2rSrshqp
— Sgt Kerry Schmidt (@OPP_HSD) August 29, 2016