Millennials are saying “meh” to traditional lotteries with big money and long odds, but if they never jump into the game en masse, provinces could be the ones missing out on the windfalls.
High jackpots are the main factor that drive strong lottery sales, with billions of dollars from lotteries each year going to areas such as health care and education.
But whether they see vying for large jackpots as futile, don’t shop where lottery tickets are sold, or long for more instant gratification in their gambling, few young people are playing, and Canadian lottery corporations are looking for new ways to attract them.
In Ontario, where the province relies on the approximately $2 billion in annual revenue from the Ontario Lottery and Gaming Corp., OLG recently reported that just seven per cent of adults under 35 play the lottery at least once a week, compared to 45 per cent of all adult Ontarians.
What is keeping you from playing the lottery? If you do play, how much do you spend a week on tickets?
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