One Canadian university professor thinks it’s time to take the fight against childhood obesity one step further.
The food and beverage industry spends more than $2 billion a year on ads targeting teens. Musicians, actors, athletes and a variety of other celebrities are hired to convince today’s youth to trade cash for Coke and candy.
About 81% of foods endorsed by celebrities were unhealthy, according to a new study in the journal Pediatrics, published by the New York University School of Medicine.
Experts suggest that celebrity endorsements aren’t helping to crush the obesity epidemic taking hold of our youth.
That’s why University of Ottawa’s Dr. Yoni Freedhoff suggests that it’s time to treat sugary beverages and junk food like tobacco when it comes to advertising: ban ads targeting people under the age of 18.