The Toronto Taxi Alliance (TTA) and taxi industry leaders say that its members and other industry groups reject the surge pricing option enabled in the May 3rd City Council decision.
The TTA says customers and drivers have sent an avalanche of messages to the taxi companies since the council vote to say that surge pricing is a terrible idea, and they want nothing to do with it.
Rita Smith, Executive Director of the TTA says “We believe that surge pricing has no place in superior customer service, and is not an activity engaged in by professionals – especially not professional drivers responsible for the safety of vulnerable passengers.”
“We believe that a young woman heading home with $20 in her wallet should be confident that a cab ride which cost $15 on Tuesday will still cost $15 on Saturday, not $30, $45 or $90.
“A senior citizen travelling to a doctor’s appointment should feel safe knowing in advance what the charge will be whether or not it is raining, or if the TTC is down.”
Toronto taxi companies are in agreement that surge pricing in their smartphone apps is inherently unfair to customers and would end up being bad for business in the long run.
Beck, City, Co-op, Crown, Diamond and The Canadian Taxicab Association are among the groups who say they will not implement surge pricing in their business models.