Loblaw’s has a line of produce aimed at shoppers looking to save money on the high cost of fresh food. The company launched its Naturally Imperfect line last March, offering ugly apples and potatoes to Ontario and Quebec shoppers as part of a trial run that later expanded to select stores in other provinces. Bruised and misshapen, produce will soon be available for cheaper across the country, the company announced Wednesday.
“It really went well above and beyond what our expectation was,” said Dan Branson, the company’s senior director of produce. Based on the program’s success, Naturally Imperfect will now include more vegetables including peppers, onions and mushrooms for consumers in Quebec and Ontario.
In efforts to save money would you buy the line of not so perfect fruits and vegetables?