John Tory is L.A bound.
The Mayor is to make the trip to Tinseltown on Wednesday, with the goal of selling Toronto to film executives, who will all be in town for Oscar season.
In a statement issued on Monday, Mayor Tory said “Toronto’s film and television sector is a growing source of jobs and economic growth,” adding that “I will be promoting our city to studios and entertainment industry representatives in Los Angeles as part of our efforts to attract more of these productions to Toronto.”
The Mayor is set to meet with 11 prominent studios including CBS, Paramount, Sony and Warner during his time in California, to encourage them to expand their presence in Toronto.
As it stands, these studios currently have over $800 million in development planned for Toronto in 2016.
The co-chair of the Toronto Film, Television and Digital Media Board, Jonathan Ahee, has welcomed Tory’s decision to make the trip south, saying “Mayor Tory understands the significance our sector represents culturally and financially to Toronto and his mission to Los Angeles is an indicator of that.”
More than 25,000 people are employed in screen based industries in Toronto, including film, television, commercials and animation, while the sector has contributed more than $1 billion to Toronto’s economy for 5 years on the trot.