Wine will be available on the shelves of up to 300 grocery stores in the province.
Premier Kathleen Wynne stopped by a Longo’s supermarket in Leaside to make the announcement on Thursday morning.
Wynne’s plan will see 70 new outlets selling wine by the fall-35 will stick to foreign and domestic wines and the other 35 will have Ontario VQA wines.
Up to 150 existing winery kiosks will be permitted to operate their stores inside grocery stores with a shared checkout.
Premier Kathleen Wynne said people in Ontario will be able to buy their wine and groceries at the same place, at the same time, at the same checkout.
“This is a win-win-win scenario—more choice and greater convenience for Ontario’s wine lovers, increased opportunities for Ontario’s winemakers and the many farmers who support them, and a brand-new sales channel for wine producers from around the world.”
The new rules also mean grocers will not be allowed to offer wine for less than $10.95.
Cider sales will also be permitted in all grocery stores that sell beer.