The President of Beck Taxi is urging the company’s drivers not to take part in any protest this coming weekend during the NBA All Star Game.
In a note sent to drivers on Tuesday afternoon, Gail Beck-Souter said “in short, don’t do it,” adding that “some may want to convince you a protest that upsets this big event would help us get our message out. They are wrong. It would only hurt our valued customers and give Uber exactly what they want.”
The advice comes as the United Taxi Workers Association which represents some disgruntled cab drivers, gears up to launch a wide scale protest in the city this coming weekend, coinciding with the high profile basketball event.
They say this protest would be similar to the one which brought sections of the city to a standstill last December.
The group say the protest is aimed at getting the attention of city council with regards the ongoing operation of Uber X in the city, which is, as of yet unregulated, with taxi drivers saying it’s continued operation is robbing them of their livelihood.
The city is currently working on new rules which would level the playing field between taxis and Uber X, with these new regulations expected to be presented to city council in April.
Ms. Beck-Souter acknowledged the frustration being felt by many cab drivers in the city saying ”I get you feel left behind, forgotten, dispensable, that no one values the dedication you’ve made to this industry and the people of Toronto.”
”But I want you to know that I value your contribution and I’m going to keep fighting for you. I’m going to write you every day this week to ask that you avoid this protest. It will not help our industry. I know in my heart of hearts there is a better way to accomplish our goals. I trust the people of Toronto believe in fairness and equity, and that city hall will come to reflect in their decisions the values of Torontonians.”