A Quebec anti-obesity group has accused Tim Hortons of illegally advertising to children and helping to transform them into pudgy youth.
Corinne Voyer, director of Coalition Poids, points out that Tim Hortons’ logo and company name is displayed on banners, ice rink boards and on the jerseys worn by young hockey and soccer players.
“I have no problem with Tim Hortons encouraging kids to play outside, but when they use aggressive advertising to place their products, that’s where I have an ethical problem,” Voyer told the National Post.
She suggests that diet plays a far bigger role in obesity than exercise.
The coalition has filed a complaint with Quebec’s consumer protection agency, as the province is the only North American jurisdiction to ban advertising aimed at kids 13 years of age and younger.
Fines have been handed out to various companies since the rule came into effect in 2009, including McDonald’s, Burger King and Coca-Cola.
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