British Columbia’s Court of Appeal has ruled that Sobeys West, Jace Holdings and Shoppers Drug Mart cannot expand their incentives programs to include pharmacies.
The College of Pharmacies of B.C. argued that offering a loyalty rewards program for prescriptions would lead to drug abuse. They also feared that patients would hold off on buying their much-needed drug just to take advantage of a points “bonus day”, which is an incentive that these companies had at one point considered.
The appeals court felt that the College’s evidence of harm was “thin”, but felt that it wasn’t necessary to seek out better evidence to the contrary before making a final decision.
The College appealed the original decision made by a lower court judge, who sided with the retailers after they defined clients of pharmacies as “customers.” The College refers to their clients instead as “patients.”
Who do you side with in this case?
Listen live on AM640, online at: player.640toronto.com, or download the AM640 app from the Apple App Store or Google Play.