During the election, Justin Trudeau, promised as part of his election platform to implement plain tobacco packaging in an effort to reduce smoking rates in Canada.
Advertising experts suggest that such a move would cripple the cigarette business in the country, as packaging is the core of all tobacco marketing.
The size of cigarette packs would also be regulated. No more lipstick-sized slims that have become popular among women.
Australia implemented plain packaging laws in 2012, and has seen their smoking rate drop. Tobacco giant Philip Morris took the Australian government to court in a costly effort to reverse the legislation and allow company logos to be displayed on packs once more, but lost their battle last month. Smoking rates in Australia dropped 15% during the period 2010 to 2013.
Do you think Prime Minister Trudeau should follow through on his campaign promise? Will it have any effect on smoking rates here in Canada?