Netflix says it will begin cracking down in the coming weeks on users who utilize proxies, unblockers, and VPN services to access content outside of the country where they currently are.
In a blog post on the Netflix website Thursday, David Fullagar, the website’s Vice President of Content Delivery Architecture, said though Netflix was “making progress” in licensing content globally, the day when the same content would be available everywhere was still a ways away.
“Over time, we anticipate being able to do so. For now, given the historic practice of licensing content by geographic territories, the TV shows and movies we offer differ, to varying degrees, by territory,” said Fullagar. “In the meantime, we will continue to respect and enforce content licensing by geographic location.”
It’s estimated that around one third of Netflix users in Canada have accessed the American version of the service which, according to the website Netflixable, has around twice as many available titles as its Canadian counterpart.
The U.S. version of Netflix also features more Hollywood blockbusters and recent seasons of popular network shows.
The number of hours spent by the typical user watching internet television has increased from 2.8 hours in 2011 to seven hours in 2015, according to CRTC figures.
The company has always been against the use of such services and has said it takes measure to shut them down, but Fullagar said the company is “evolving” its approach to the problem and the new strategy will be in place in the coming weeks.
“We are confident this change won’t impact members not using proxies,” said Fullagar.
The Canadian version of Netflix has an estimated 4 million subscribers.