An Edmonton clothing store has announced it is changing its name from ISIS.
The Isis Clothing Company is named after the Egyptian goddess who is known for protection and motherhood. But because of the recent terrorist attacks in Paris, the store’s owner Colleen Sims started receiving disturbing emails, which haven’t stopped. Sims is frustrated because she has spent a decade building her brand name and now feels she has to start all over again. My friend once had a dentist named Dr. Pain.
What are some of the worst business names you have encountered? Should stores with Isis in their name feel they have to change it now?