The male-focused charity that found success just a few years ago appears to be retreating into the background, according to recent fundraising numbers.
Movember, which seizes control of the month of November to raise awareness of men’s health and prostate cancer, is in steady decline in Canada.
In 2012, the CRA indicates that Movember raised $42.4 million. In 2014, that number dropped to half – $23.3 million.
The foundation reportedly raised just $12.9 million by November 29.
Marketing experts suggest that many fundraising campaigns have a short cycle of a few years. A good example of that is the Ice Bucket Challenge that was a MASSIVE success for ALS research in 2014, but was virtually nonexistent in 2015.
One Rendall Sylvain-Hernandez told CBC News HERE that he grew a Movember moustache last year, but decided to take a pass on the event this time around. He admits that when he took part back in 2011, it was a “funny” thing to do with friends at university.
Despite its plummeting donations, there’s no denying that the movement has been a resounding success since it began, bringing in $677 million worldwide for 1,000 prostate and testicular cancer projects and other health-realted programs.
Are you surprised that Movember is falling off the radar in Canada? Do you still take part in the annual campaign?
Please enjoy this guide to growing the perfect moustache, as presented by Nick Offerman: