McDonald’s is trying to tackle concerns over the drive thru experience by striving to get orders right the first time, as opposed to having a speedy experience.
For McDonald’s, speed is taking a backseat to service. The fast food restaurant chain is trying the new technique of “ask, ask, tell” – the new method will allow for McDonald’s employees 3 attempts at making sure the order is correct before serving it to their customers.
Here’s how it works:
The McDonald’s employee will repeat the full order, after the customer has told it to them. When the customer comes up to the window, the employee will again confirm the contents of the order. Once the meal is ready to be delivered to the customer, the McDonald’s employee will repeat the order and the bag will remain open.
The drive thru experience is important for the chain, as drive thru purchases make up 70 percent of transactions at the restaurant. The goal is to make a more friendly and personal service while using the drive thru option. This is the latest effort from the fast food giant in their series of comeback maneuvers after the company has faced some declining revenues recently. Currently, the fast food chain has posted an 88 percent accuracy rate for drive thru transactions, which is better than most of its competitors.
Have you had any bad drive thru experiences?
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