Locally you would not have had trouble finding the Bills game in London, Sunday. But everywhere else in the world, it was a different story.
The game was the first ever exclusive live stream on Yahoo, with no conventional TV coverage, except in the two teams home markets of Buffalo and Jacksonville.
The experiment by the NFL and Yahoo saw the internet giant fork over $20 million in exclusive coverage rights, which it shared with viewers on yahoo.com for free.
Reports say advertisers bought all the ad space available for the event, however other stories say Yahoo slashed prices and sold commercials for half of what they were originally charging.