Will you stop pounding back Mill Street’s fine alcoholic products following news that they’ve sold out to the big boys at Labatt (Anheuser-Busch InBev)? Will their product magically taste different now? Does what happens behind the scenes affect the enjoyment of alcohol?
Ontario Craft Brewers has officially dropped Mill Street from its list of small, independent craft brewers. Toronto’s Tall Boys Craft Beer House will stop serving it to customers.
Canadian beer giant Labatt Breweries is buying Toronto-based Mill Street Brewery for an undisclosed amount as it looks to gain a bigger stake in the burgeoning craft beer market.
The acquisition of the privately held Mill Street brand will help Labatt expand the craft label into new markets, including Quebec, executives told The Canadian Press.
Labatt will also invest $10 million into the company’s brewery operations.
The popularity of craft breweries has been on the rise across Canada in recent years.
According to recent findings from data research company NPD Group, the consumption of beer declined by six per cent in 2014, but craft beer servings were up seven per cent.
When a small independent company sells out to the big boys, does quality suffer? Have you stopped using a product or service following a company sale or merger? Is it about product quality or a company’s personal values?