Jennifer Dawson, who is a digital marketing professor at Seneca College, is displeased with the ads she says daily on the subway.
They’re Toronto Cosmetic Clinic ads that promote liposuction, breast augmentation and other surgeries. They show busty women with great hair, nice skin, and very few clothes on.
Last week, she decided to show her displeasure. Somebody had written “you don’t need this” on one of the ads. So, Dawson added her own comments to the same ad.
“It was very exhilarating — I’ve never vandalized before,” Dawson told the Toronto Star. “I knew that I couldn’t leave the subway without doing it.”
She posted pictures of the defaced ad on social media, with the hashtag #youdontneedthis.
Toronto Cosmetic Clinic claims that “a large majority of individuals are interested in enhancing their beauty and confidence with the help of elective surgical procedures.”
The TTC warns people like Dawson that they are very much breaking the law, and could face a fine.
Dawson doesn’t think it’s an act of vandalism, but is instead positive graffiti, and is helping to spur social change.
Do you think her crusade is a just one, or should she put down her marker and stop ruining property that isn’t hers?
Read the full story HERE in the Toronto Star, where Catherine Sabiston, the Canada research chair in physical activity and mental health at the University of Toronto was quoted as saying “I love seeing that people are actually doing these kinds of things,” she says.
“When people look at ads like this, they compare themselves to those women . . . They think that they’re not good enough or need to be better.”
Sabiston, whose research focuses on body image and physical self, says constantly being bombarded by images like this can lead to long-term mental health problems, such as depression and drug use.