The Toronto Eaton Center will soon be renamed CF Toronto Eaton Center – all part of the parent company, Cadillac Fairview Corp. Ltd. rebranding program. The other 20 malls owned by the company will also get a CF in front of their names as well. Mac’s Milk has also announced they’ll be changing their name to Circle K. After opening in 1962, Mac’s Milk started replacing many Mom & Pop convenience stores.
Does re-branding affect you as a customer? Does it change the way you feel about a company’s products / services?