In a recent study, conducted by Aimia Inc., 89% of Canadians have signed up for a customer-loyalty program, but are mostly dissatisfied with the returns that they are getting on their rewards.
Even with the high amount of enrollment in customer-loyalty programs, only 8% of the consumers feel that they are getting better offers on products that fall under the umbrella of their program. The programs, which uses contact information and spending habits to help determine the best deals for their consumers, has left some feeling short-changed on their purchases. As a part of the programs, businesses have the option of giving updates to their consumers on the offers that they can receive, but only 23% of those polled said that the information and deals that they receive are relevant and/or interesting to them.
Aimia says of the 89 per cent of Canadians enrolled in a loyalty program, 59 per cent have done so with supermarkets, 22 per cent have signed up with banks and 18 per cent with restaurants.
What kind of loyalty programs have you signed up for, and do they work?
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