B.C. is set to launch a joint federal-provincial healthy living program that will allow participants to earn loyalty points —similar to programs used by airlines and credit card companies. The province will invest $2.5 million in the program, while the federal government will contribute $5 million. The program will require participants to download a Carrot Rewards online application. Will this actually encourage people to live a healthier life?
GUEST: Jim Harrison, news director at Radio NL (CHNL-AM 610) in Kamloops