Health Minister Rona Ambrose says a crackdown is being put in place, monitoring illegal marijuana advertisements.
Ambrose says the move is a response to the recent rise of illegal online and storefront marijuana dispensaries.
Under the current law, regulated parties, including licensed producers, are allowed to promote basic, non-promotional information.
In a statement, Health Canada said it will be actively monitoring marijuana advertising instead of acting mostly on the basis of complaints.
“This task force will ensure that those who engage in such illegal activities are stopped, and should these illegal activities continue, promptly referred to law enforcement,” the statement read.
“The Government of Canada does not endorse the use of marijuana, but the courts have required reasonable access to a legal source of marijuana when authorized by a healthcare practitioner.”